MIAMI — ProximityMedia (Pink Sheets:WRMA), a leader in direct-to-mobile Bluetooth marketing, today announced that the company was chosen by Adtech to administer Bluetooth marketing, mobile content delivery and on-site contests at upcoming Adtech conferences. Adtech will begin using ProximityMedia’s Bluetooth Advertising technology this week at the Adtech interactive conference in Miami, Florida, June 26-27th. “We’re [...]
Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective. Mobile Marketing Versus Proximity Ads Mobile marketing can be an effective tool, if you have [...]
Consumers have become more difficult to reach and are more on the go then ever. In addition, the technology of Tivo, Ipod, and Satellite Radio etc. makes targeting consumers more difficult. Advertisers constantly seek new ways to target these consumers. The best way to contact today’s active consumer is via the mobile phone. The average [...]
So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they [...]
DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering. Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes [...]
A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing. This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are [...]
On the one hand there are those of you that have your own businesses and are interested in using an sms marketing, proximity marketing, or other mobile marketing method to give your business a competitive edge. On the other hand, there those of you that are in some form involved within the mobile marketing sector, [...]
Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task. Brochures or booklets, that are currently being handed out, are now used for this [...]
Athens International Airport * What is the project about? The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to [...]
Spam, we all know. The e-mails (let alone other forms of messaging, such as SMS) I personally get everyday that can be categorised as spam, are in the hundreds (yes, I do realise there’s some of you out there that get them in the thousands, but this isn’t a contest, right? — and if it [...]
