So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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Phones are not merely used for calling and receiving calls. They are in recent times used for many reasons and purposes. There is a big expanding population of mobile users who goes by the additional features. It is worth to mention that this big mobile audience has been swayed by the additional features like music and bluetooth.

Every phones comes with music features that includes: Music Player supporting MP3, ACC, ACC+, eAAC+ & WMA formats, Polyphonic Ringtones (64 Voices) and MP3 Ringtones. The formats are important since it shows its compatibility. So users of the phone do not have to think about the formats the mobile would be supporting. The player can play all of the user’s favourite tracks at any time and at anywhere. There are absolutely no hassle-free functionalities in Bluetooth music phones.

There comes the bluetooth features which is again another very important feature being added in any mobile sets.

According to the technology experts, the definition of bluetooth is “Bluetooth is the name for a short-range radio frequency (RF) technology that operates at 2.4 GHz and is capable of transmitting voice and data. The effective range of Bluetooth devices is 32 feet (10 meters). Bluetooth transfers data at the rate of 1 Mbps, which is from three to eight times the average speed of parallel and serial ports, respectively.”

It is not that each and every user knows the working of Bluetooth; according to the mobileinfo.com “Bluetooth can be used to wirelessly synchronize and transfer data among devices. Bluetooth can be thought of as a cable replacement technology. Typical uses include automatically synchronizing contact and calendar information among desktop, notebook and palmtop computers without connecting cables. Bluetooth can also be used to access a network or the Internet with a notebook computer by connecting wirelessly to a cellular phone.”

Samuel Herrick writes about mobile phones. 3G Phones, MP3 Phones, Buy apple iPhone.

Article Source: http://EzineArticles.com/?expert=Samuel_Herrick

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Iphone Bluetooth Capability – Is it worth considering?

The iPhone Bluetooth capability is also used on the unit’s headset. However, you can transfer your files from your PC, send photos and do video and audio file streaming with the iPhone Bluetooth capability. The iphone bluetooth headset features a rechargeable lithium ion battery that gives users around five and half hours of talk time. The battery can be charged at approximately an hour and a half with a stand by time of about 72 hours. The iPhone Bluetooth headset comes bundled with a docking station that is used to recharge the headset when needed. The docking station is a dual one that can accompany both the iPhone and the iPhone Bluetooth headset that allows both items to fully charge at the same time.

The iPhone Bluetooth Headset’s packaging is very similar to the iPhone’s, and there’s really not much to setting it up. The little black stick measures about 2 by 0.5 by 0.2 inches and weighs practically nothing (0.23 ounces), and its standard earbud is about the same size as the newer version of the white iPod earbuds. The iPhone Bluetooth Adapter is always broadcasting away assuming you have turned it on. And we left the iPhone near our Asterisk server for 8 hours with virtually no battery drain on the phone. The iPhone Bluetooth headset is simple in design as well as features. You get the regular abilities to answer and end calls, but don’t bet on anything like last-number redial or call mute features you will soon love.

For more Iphone related information, please feel free to check out our Iphone Resource Information you may also be interested in Iphone Bluetooth Technology as well as Iphone Video as well as this also goes hand in hand.

Article Source: http://EzineArticles.com/?expert=Dave_Horvath

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